Making Handmade Jewelry As A Business – What You Need To Know
With the rise of craft and handmade markets, many hobbyists are turning their passion into a potential business. Handcrafted jewelry, in particular, is thriving. If you’re looking to start off a successful handmade jewelry business, here are some of the top tips you need to know:
Research Your Market
Before you get started, you need to understand the market you’re entering and the people who you’ll be selling to. Check out the latest fashion trends and the product types that have been popular in the past to help get an understanding of your target market and their preferences.
Understand Your Costs
To prepare for your business, you must figure out the costs involved. Figure out the cost of supplies, such as beads, polish, tools and the equipment you need. Additionally, you should consider the cost of marketing, advertising, and fees associated with selling online or in physical retail stores.
Create a Business Name and Logo
Creating a branded business is essential. Choosing a catchy name and logo, based on your style and brand of jewelry, is important and visualize how your creations are being presented to the public. Establishing your brand will help you create a unique identity for your products.
Create a Range of Products
Your handmade jewelry will become a lot more marketable if you create different and unique pieces. You should cover a wide range of styles and designs, from minimalistic to bold and contemporary. Creating a diverse collection will increase the amount of customers that you can reach.
Create an Effective Selling Platform
You need to set up an effective selling platform, to get your products out there and to reach your target audience. Displaying your pieces online, on social media platforms, is one way to promote your products. Additionally, look into selling at craft festivals or conventions and physical stores.
Develop Your Web Presence
With the growing importance of online selling, it’s essential you focus on creating an attractive and professional website. Invest in a good web designer to create an attractive website with the right brand message and incredible copy. Professional images, contact page and easy navigation are a must for a well-developed website.
Promote and Sell Your Jewelry
Your website will likely become the main source of your sales, as it’s very accessible in global markets. However, there are many other ways you can promote and sell your handmade jewelry, such as Etsy, e-commerce stores, independent or departmental stores and venues like bridesmaid markets, flea markets and craft conventions.
Maintain Quality and Customer Care
Besides focusing on the essential elements of running a successful business, like pricing, marketing and meeting customer demand, you should also maintain your product quality and count customer service as a priority. Examine your pieces to make sure they are perfect, as even small details would be highly visible to customers.
Starting your own handmade jewelry business is possible and with the right approach you can reap the full potential of your venture. You must understand your market, be organized with costs and make sure you create a memorable brand. Creating a wide range of products, a reliable website and effective promotion are essential for success. Lastly, always make sure your product maintains a high quality and make customer care a priority!
Jessica 
